The Problem
The live music industry is plagued with fragmentation and inefficiencies that create barriers for artists, promoters, and fans alike.
Fragmented Booking Process - Artists and promoters struggle with disjointed communication channels and manual booking processes.
Revenue Leakage - Traditional ticketing platforms can take 15 - 25% in fees, reducing artist and venue profits.
Limited Fan Engagement - Fans lack personalised discovery tools and immersive experiences at events.
Data Silos - Valuable audience insights remain trapped in disconnected systems, limiting growth opportunities.
Our Solution
Sweet Orange introduces a revolutionary app ecosystem that seamlessly connects all stakeholders in the live music industry.
Sweet Orange Juice
Fan-facing app with AR+IQ features, personalised event discovery, and seamless ticketing.Sweet Orange Stage Door
Industry professional app with booking tools, EPK management, and data insights.myblack.app Premium
Black label premium experience with verified contacts, AAA access, and exclusive features.
Sweet Orange
The fan-facing mobile application that transforms how music lovers discover, experience, and engage with live events.
Personalised Event Discovery
AI-powered recommendations based on listening history, location, and preferences to help fans find their perfect gig.
Seamless Ticketing (iNVITE™)
Direct, secure ticket purchases with mobile QR codes and exclusive pre-sales and offers.AR+IQ Enhanced Experiences
Augmented reality overlays at venues providing interactive content, artist information, and immersive experiences.Fan - Artist Engagement
Direct messaging with artists, tipping, and social sharing to foster deeper connections.
STAGE DOOR
Sweet Orange - the industry professional app that streamlines booking, management, and data insights for bands, promoters, and venues.
Booking & Gig Management
Create and manage event listings, process applications, send direct offers, and handle digital contracts.
Comprehensive EPKs
Upload and manage Electronic Press Kits with streaming media, photos, bios, and technical riders.AI-Powered Insights
Access predictive analytics, real-time sentiment analysis, and talent discovery tools.iNVITE™ Integration
Configure white-label ticketing, monitor sales data, and gain audience insights.
iNVITE™
*powered by iSPARX™
the white label digital platform for events
location.
ticket.
experience.
Premium
BLACK LABEL
EXPERIENCE
myblack.app is the exclusive premium tier of Sweet Orange, providing elite industry professionals with unparalleled access, verification, and advanced tools.
Verified Contact Listings
Exclusive access to a meticulously vetted directory of premium acts, promoters, and music professionals.Advanced Verification System
Digital credentials for crew, artists, staff, and VIP access, including secure AAA (All Access Area) passes.Premium Merchandise Management
Tools for managing and selling exclusive, high-value merchandise through private channels.Premium Subscription Ticketing
Advanced features for managing VIP packages, fan club pre-sales, and dynamic pricing for premium experiences.
“Making money is art and working is art and good business is the best art.”