The Problem

The live music industry is plagued with fragmentation and inefficiencies that create barriers for artists, promoters, and fans alike.

  • Fragmented Booking Process - Artists and promoters struggle with disjointed communication channels and manual booking processes.

  • Revenue Leakage - Traditional ticketing platforms can take 15 - 25% in fees, reducing artist and venue profits.

  • Limited Fan Engagement - Fans lack personalised discovery tools and immersive experiences at events.

  • Data Silos - Valuable audience insights remain trapped in disconnected systems, limiting growth opportunities.

A sliced orange showing its juicy, bright orange interior with segments and a white core.

Our Solution

Sweet Orange introduces a revolutionary app ecosystem that seamlessly connects all stakeholders in the live music industry.

  • Sweet Orange Juice
    Fan-facing app with AR+IQ features, personalised event discovery, and seamless ticketing.

  • Sweet Orange Stage Door
    Industry professional app with booking tools, EPK management, and data insights.

  • myblack.app Premium
    Black label premium experience with verified contacts, AAA access, and exclusive features.

Retro style image of an orange and black vinyl record with the text 'Sweet Orange' in bold orange letters.

www.sweetorange.app

The fan-facing mobile application that transforms how music lovers discover, experience, and engage with live events.

  • Personalised Event Discovery
    AI-powered recommendations based on listening history, location, and preferences to help fans find their perfect gig.

  • Seamless Ticketing (iNVITE™)
    Direct, secure ticket purchases with mobile QR codes and exclusive pre-sales and offers.

  • AR+IQ Enhanced Experiences
    Augmented reality overlays at venues providing interactive content, artist information, and immersive experiences.

  • Fan - Artist Engagement
    Direct messaging with artists, tipping, and social sharing to foster deeper connections.

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STAGE DOOR

Sweet Orange - the industry professional app that streamlines booking, management, and data insights for bands, promoters, and venues.

  • Booking & Gig Management
    Create and manage event listings, process applications, send direct offers, and handle digital contracts.

  • Comprehensive EPKs
    Upload and manage Electronic Press Kits with streaming media, photos, bios, and technical riders.

  • AI-Powered Insights
    Access predictive analytics, real-time sentiment analysis, and talent discovery tools.

  • iNVITE™ Integration
    Configure white-label ticketing, monitor sales data, and gain audience insights.

iNVITE™

*powered by iSPARX™

the white label digital platform for events

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location.

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ticket.

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experience.

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Premium

BLACK LABEL

EXPERIENCE

myblack.app is the exclusive premium tier of Sweet Orange, providing elite industry professionals with unparalleled access, verification, and advanced tools.

  • Verified Contact Listings
    Exclusive access to a meticulously vetted directory of premium acts, promoters, and music professionals.

  • Advanced Verification System
    Digital credentials for crew, artists, staff, and VIP access, including secure AAA (All Access Area) passes.

  • Premium Merchandise Management
    Tools for managing and selling exclusive, high-value merchandise through private channels.

  • Premium Subscription Ticketing
    Advanced features for managing VIP packages, fan club pre-sales, and dynamic pricing for premium experiences.

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“Life is what happens while you are busy making other plans”
— John Lennon