iNVITE™
*powered by iSPARX™
the white label digital platform for events
location.
ticket.
experience.
Ticketing Reimagined
No middlemen. No hidden fees. Just direct access.
Sweet Orange gives bands and promoters full control with our white-label ticketing system - iNViTE™. When you sell tickets through Sweet Orange , you become the box office. Your fans buy directly from you, under your brand, on your terms.
Own your sales: Every artist or promoter gets a personalised ticket link - no redirection, no third-party branding.
Keep the revenue: Say goodbye to surprise fees. You keep what you earn, with clear, simple pricing.
Connect directly: Sell tickets where your fans are - on socials, websites, or QR codes at the venue.
Full transparency: Real-time data on every sale. Know your audience, track your reach, and grow your fanbase.
Sweet Orange removes the gatekeepers and puts power back where it belongs - with the people making the music happen.
Sweet Orange CMS – Website Description
Sweet Orange provides a purpose-built content management system for live music and event operations. The CMS enables venues, promoters, and artists to create, manage, and publish events through a single interface. Core functions include event scheduling, venue management with geospatial mapping, ticket and product configuration, artist invitations, contract settings, and status control (draft, unconfirmed, upcoming, published).
The system supports integrated ticketing, merchandise, and access control, alongside artist and genre tagging, age restrictions, and invite-only workflows. Administrative tools allow real-time updates, postponements, cancellations, and sales tracking, ensuring operational clarity across the event lifecycle.
Designed to align with the Sweet Orange ecosystem, the CMS acts as the web backbone for Sweet Orange Backstage Pass and fan-facing applications. It prioritises transparency, efficiency, and ethical data handling, supporting fairer outcomes for artists, venues, and audiences while reducing fragmentation in live music operations.
The iSPARX™ AR+ carte blanche digital event system iNVITE™ - end 2 end white label event app with integrated ticketing, merchandise, media, notifications & location services for a valuable & engaging user experience.
Launched for the Salmonella Dub Spring Tour 2021 - an independent system that uses Stripe to deliver a secure, unique QR code for both printable & digital tickets; with direct cashflow to the artist &/or event promoter & lower costs to the consumer.
The system is a white label build with consideration for scale. Designed initially for a limited nationwide tour of New Zealand - project 71ck37* - the iNVITE™ event system *powered by iSPARX™ is an accessible scalable product that may be applied to tours, events & festivals.
We’re bringing your audience to you & from the first transaction they have an opportunity, an interaction & ultimately a personal invitation from you directly.
The process is simple & ingenious.
Strangely satisfying & personal.
“make your ticket a personal invitation”
#ISPARX @iSPARX.group www.isparx.group ©2021 iSPARX™
**independent ticketing system powered by iSPARX™
*iNVITE™ event App system powered by iSPARX™
- project 71ck37 - [ TICKET ] by iSPARX™ with indigi.nz™ for iSPARX.group Limited, A.Penman & C.Spence; Salmonella Dub Spring Tour 2021
“Buy the ticket, take the ride”
— Hunter S. Thompson - ‘Fear and Loathing’
CASE STUDY :
Auckland Lantern Festival 2021 Hybrid Event
“I think in the future we might see things arrive the way Prince announces a concert where a few days before the show he announces it and tickets just go up. You might see that with movies and other things”
— Andrew Stanton